In my capacity as a Graphic Designer in the Sales and Marketing Department, I specialized in designing flyers, posters, packaging, and catalogs for print. My designs have achieved widespread visibility through print distribution in retail stores across the United States, as well as through global distribution channels.

In 2020, I played a pivotal role as the lead designer in the rebranding campaign for the acquisition of the Holden’s Latex brand by Smooth-On. This involved spearheading the creation of a new logo and developing all packaging designs to enhance the brand's visual identity and market presence. (See more on Branding Packages Page)

I was also the lead designer on the 2021 redesign of the Smooth-On Concrete Applications Guide. This can be viewed online by following this link: Concrete Catalog

Programs Used: Adobe InDesign, Photoshop, and Illustrator.

Holden's Latex

In 2020, I played a pivotal role as the lead designer in the rebranding campaign for the acquisition of the Holden’s Latex brand by Smooth-On. This involved creating a new, modernized logo and developing a clean packaging design to enhance the brand's visual identity and market presence.

Action Bikes & Outdoors

As a new company, Action Bikes & Outdoors requested a comprehensive branding identity package. I developed a distinctive logo and color palette that aligned with the company's target audience. The initiative extended to designing a tri-fold brochure, incorporating compelling content and visuals to effectively convey the brand narrative. The new branding was integrated across various mediums, including navigational signage, merch and custom cycling kits.

This portfolio presents examples from my Junior Engineering position, where I collaborated closely with conceptual designers and engineering teams. My primary responsibilities included the development of comprehensive drawing sets for in-house production and field installation. In addition to my engineering role, I also functioned as a graphic artist, preparing print and production-ready files for each project.

The showcased samples feature detailed drawing sets comprising paint schedules, perspective drawings, elevations, and sign locations. These meticulously crafted documents served as essential guides for the installation team, facilitating the seamless setup of decor in new retail environments.

Programs: CorelDraw, SketchUp, Photoshop, Illustrator

Technical drawings for manufacturing and print production was a key responsibility while at Almetek Industries, Inc.

Over the course of 6 years as the Art & Die Dept. Manager, I generated more than 6000 technical drawings. Collaborating closely with various departments, I strategically designed products with a focus on optimizing the manufacturing process. Given that a significant portion of our products catered to the utility industry, I acquired a comprehensive understanding of ANSI (American National Standards Institute) and OSHA (Occupational Safety and Health Administration) regulations.

This role required a combination of graphic design, manufacturing, and engineering knowledge. It was critical to have a technical mind and an eye for detail.

In addition to my role as the designer, I assumed leadership responsibilities in management of the print production department, overseeing a team of 4-5 individuals. This aspect of my role honed my leadership skills as I navigated tight deadlines, resolved issues through troubleshooting, and upheld rigorous standards of quality control—a routine practice in such a dynamic and demanding environment.

Design Programs: Adobe Illustrator, Photoshop, Cad Tools Plugins.

In my extensive career, I've excelled as a graphic designer and print production professional, with hands-on experience in vinyl installation projects.

While I was the go-to vinyl designer and installer at my previous companies including Almetek Industries and Smooth-On, it was my time running Vinyl Press USA which gave me the most experience.

This position was extremely rewarding as I enjoyed the challenges that came from working with the customer from initial concept, through the design, production and installation phases.